109 NEWS/SHIBUYA 109 PRESS SHIBUYA109 Guide Issue 8 September 2007
109press

109's very own guidebook,proudly
presented to you
by Yolanda Chang!!!

VOL.8 CONTENTS

Autumn Dress Collection
Pinky Girls 2F
ONE WAY 6F
Majorena 5F
baby Shoop 4F
ROJITA 5F
Dolce Rosa 2F

109Girl's Hair-Beauty Classroom
I went and asked DELYLE`s
Beauty Specialist Suzuki San
for her Professional Advice~

DELYLE's Fashion Trend this Autumn/Winter
is Monotone and Patterns


Recommended Shops for Autumn
Majorena 5F
Dolce Rosa 2F


RENEWAL OPEN!!!
ROJITA 5F
EGOIST 4F

BACK NUMBER

SHIBUYA109press Vol.7

109 Official Site
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SHIBUYA109
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TEL.03-3477-5111
109PRESS
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English/Japanese/Chinese
Recommended Shop for Autumn
majorena 5f
It has been 5 years since Majorena opened its store in SHIBUYA109. Here, you will find both casual wear and mature&sophisticated garments. Examples are Majorena's original 'Mature & Sophisticated Casual Style', as well as feminine & girly ensembles.
The trend at Majorena this autumn is 'American Casual'. There is a wide range of choice here, ranging from everyday wear to date fashion. Majorena's recommended fashion coordination includes items like denim mini bottoms, T-shirt x Short Pants ensemble (with shirt and parker).
Majorena's Original Autumn Fashion Ensembles
Hamburger Rag Line ¥3,990 (Tax included)
M Stitch Demin Short Pants ¥5,985 (Tax included)

This garment best displays what Majorena tries to portray in its apparel.
Create an impression by firstly putting your hair up to give the sporty look, and then enhance your image with the Hamburger Rag Line top and denim shorts at the bottom.
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Last but not least, you can match this ensemble with 'Ugh Boots'to give it more oomph! This particular fashion coordination will make you look HAPPY and REFRESHED!
Print Embroidery Zip-Up Parker ¥4,935 (Tax included)
This casual parker with hood is a MUST HAVE item in your wardrobe. It is especially handy for the sudden autumn breeze that blows in from afar. Become a stylish beauty by simply slipping this parker on~ The words 'LET`S GO TO THE FOREST' makes you ever so energetic & environmentally conscious. Remember to display your charm with the relaxed-looking hood on this garment and don't forget to have a big SWEET smile on your face when you do so!

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dolcerosa 2f
It has been 1 year since this store was first introduced to SHIBUYA109.
As the name suggests, the items are based on the image of Dolce Rosa!
This brand is very popular amongst young females. As you may be aware, there are a lot more young-casual customers in SHIBUYA109 by far, and thus Dolce Rosa positions itself away from young-casual fashion, and instead aims to produce apparel that is feminine and graceful to start a new trend. Here you will find dresses and coats, as well as trendy tonics and knits. Be sure to pay special attention to the keyword COAT FASHION this autumn and winter!
0853 Shantung Coatdress ¥14,490 (Tax included)
This is an elegant coatdress made from shantung. You can wear it on your next date to Odaiba! Moreover, wear a necklace with this coatdress, knee-high boots, as well as sunnies, all of which give off the Audrey Hepburn flare. This coatdress will help you become a stunning and dazzling female~
 
Flannel Short Coat ¥16,690 (Tax included)
This is a classic wool coat that goes with almost anything! With simplicity, comes elegance. Tie a big ribbon in the front to make more of a statement with sophistication & style!! This particular flannel short coat from Dolce Rosa has been designed to perfectly fit the female bodyline, making your figure better. when you wear it!!
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0853yolanda's fashion corner

ROJITA 5F
A-Line Coat ¥16,590 (Tax included)

Note the goblin-like pattern for this coat! Transform into a slender beauty queen by simply slipping it on. The design will change your bodyline to one that is long and slender. I think the white lines at the hem of this coat give it a different feel! Besides, the 4 white buttons just below the collar make you look like a true 'Russian Lady' , don't you think?
   

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