109's
very own Guidebook,proudly
presented to you
by Mari & Eri
VOL.23 CONTENTS
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BACK NUMBER
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8F is the top floor in SHIBUYA109,
and it has recently undergone a HUGE floor renovation
with 6 exciting NEW SHOPs!
①「w❤c」 has been proudly designed and produced by Wakatsuki
Chinatsu.
②「BUZZ SPUNKY」 is a domestic brand, where the
brand motif is based on SURF & CASUAL –AMERICAN STYLE.
③「Stanza in」:1 Mile WEAR Room Wear = Sweet&Relaxed
Wear Line.
④「AcsentGem」targets fabulously charming fashion-conscious
women. The key words here are straightforward for
⑤「jammy」:
“NIGHT CASUAL” & “SOFT WILD”. Last but not least,
⑥「min plume」will always be a girl’s brand. These are
the 6 NEW SHOPS on 8F!
Add SBY and EXCEL Colorist, which
makes 8 shops in total on 8F! The more the merrier~ |
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| TaBoo 6F |
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can locate this NEWly OPENed store by going down
the descending escalator on 6F. |
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| Ristty 6F |
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| If
you want to live a “COOL&SEXY” life while exhausting
your own original style, this is the perfect brand
for you! Women must be forever SEXY! The designs
are simple and incorporate a great balance of detail
to its COOL&SEXY style. |
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| Jel'emets solo 3F |
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| 【rough】is
the keyword here. Loose and rough style is manifested,
and together with a well-balanced rough×tight silhouette,
ECCENTRIC ELECTRO ROCK STYLE is incorporated with
acid colour to create mannish-looking items. |
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| Doll Kiss 3F |
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shop offers an extensive range in socks and hosiery
targeted at fashion-conscious women, an example being
sexy and cute doll-like “leg items”. There are lots
of colourful socks and leggings in different patterns
to choose from! What’s more, you will also find fashion
accessories here. |
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| ROYAL PARTY muse 1F |
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shop concept is “Real x Casual Sweet Girl”. It is
a down-to-earth casual brand created for taller girls
who enjoy cutting edge girlish fashion. There are
lots of cute & simple items, all at “affordable
prices”. The keywords for this brand are “CUTE”,
“TRENDY” and “I WANT TO WEAR IT NOW”~ |
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The word “80’s” has been attached to the brand concept
of many of the brands this season. This year, the focus
is not only on fashion as we witness the revival of
1980’s music and stage. The 80’s refers to the period
20 odd years ago. SHIBUYA109 was established in 1979,
exactly 30 years ago. SHIBUYA109 has rediscovered Japanese
fashion in The 80’s, where large silhouette tops are
matched with skinny pants as part of vintage American
Casual Style. High waistline and mini skirts are symbolic
to this era. The 80’s  fashion at SHIBUYA109 has mixed & matched
styles from The 80’s with modern fashion trends to
produce a brand new version of the 80’s style. Many
people are picking up this new culture by throwing
away the old culture. The 80’s flourished, even amid
the “bubble economy”. Be sure to check out the extravagant
disco-style of The 80’s and reminisce about what once
was and still is! (Eri)
SLY【 B2】
LIP SERVICE【 B2】
Jel’emets solo【 3F】
JSG【 4F】
VANQUISH【 4F】 |
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